Charts: Retail Sporting Goods Trends Q1 2024

Charts: Retail Sporting Goods Trends Q1 2024

The global sporting goods industry will grow at a compound rate of 7% through 2027. That’s according to “Time to move: Sporting goods 2024,” a January 2024 report by McKinsey & Company. The report foresees optimism by sporting goods industry…

Distinctions Between Local SEO and SEO

Distinctions Between Local SEO and SEO

In the vast landscape of digital marketing, search engine optimization (SEO) stands as a pillar of success for businesses striving to establish their online presence. However, within the realm of SEO, there exists a specialized branch known as Local SEO,…

Top Ecommerce Ad Segments

Top Ecommerce Ad Segments

Data-driven customer segments enable brands to personalize marketing campaigns, improving engagement and conversions. Yet first-party data remains an underutilized marketing asset of ecommerce companies. Most focus their promotional efforts on email, SMS, and even direct mail, missing the opportunity to…

4-5-4 Calendar Aids Retail Planning

4-5-4 Calendar Aids Retail Planning

Since the 1930s, retailers have used the 4-5-4 fiscal calendar to streamline and improve forecasting. This somewhat peculiar planning method could help modern retailers and direct-to-consumer brands. Ending the year on the same weekday simplifies comparisons across timeframes, aiding in…

Commerce Drives Culture, Says Media CEO

Commerce Drives Culture, Says Media CEO

Phillip Jackson launched Future Commerce in 2016. The company produces articles, newsletters, and podcasts focusing on coming trends and developments in business. He believes commerce produces a gentler society, one that fosters culture and stability. Commerce is culture, he states.…

Traffic Recovery from Domain Changes

Traffic Recovery from Domain Changes

Businesses change website domains for many reasons — rebranding, acquisition, product changes, and more. While it is often necessary, a new domain reduces organic search traffic by upwards of 30% in my experience. Similar to a new URL structure, domain…