The Origins of Common Tech Terms

The Origins of Common Tech Terms

Many of the tech terms we’re familiar with today have roots in ancient times, or perhaps ancient in computer years. Let’s explore the origins of some commonplace terms, starting with…

Content Mapping for Customer Journeys

Content Mapping for Customer Journeys

Content mapping is a marketing technique that matches messages to meaningful stages in a shopper’s online buying journey. The technique requires understanding shoppers’ motivations throughout the purchase process. Marketers can…

Ugly Ads Perform Best, Marketer Says

Ugly Ads Perform Best, Marketer Says

Barry Hott is a longtime Facebook advertising consultant. He says first reactions to an ad largely determine its performance. He advises merchants to create ugly ads, those that people won’t…

Charts: Global Ecommerce Stats and Forecasts

Charts: Global Ecommerce Stats and Forecasts

There are roughly 26.2 million ecommerce websites worldwide. That’s according to BuiltWith, which tracks 2,500 ecommerce technologies and attributes, such as spend, revenue, employee count, social media count, industry, location,…

13 Custom GPTs to Generate Content

13 Custom GPTs to Generate Content

Custom GPTs are versions of ChatGPT that OpenAI and its users create for specific tasks or topics. Custom GPTs offer innovative, time-saving shortcuts for businesses. Here is a list of…