The Rising Popularity of Connections: A Deep Dive into the Trending Word Game


In this article, we delve into the popularity of Connections – a word video game that has been taking the USA by storm. Developed and published by The New York Times, this game has become a sensation among word game enthusiasts and is second only to Wordle, another beloved game by the Times.

Connections is a 2023-word video game quickly becoming a household name in online gaming in the USA. Developed and published by The New York Times, this game was released on June 12, 2023, during its beta phase. It quickly rose to popularity, becoming the second most played game behind Wordle, another word game produced by the Times.

Connections has a unique gameplay methodology. Players have four attempts to clear a grid of sixteen squares. The challenge lies in selecting four yards at a time that fit under a specific category. For instance, if the class is “Household Pets,” suitable selections could be “dog,” “cat,” “fish,” and “parrot.” This engaging gameplay has been lauded for testing players’ cognitive abilities and general knowledge.

Development and Inspiration

The games department of the Times hosts an annual game jam, a creative hub where participants suggest ideas for upcoming games to be released on the website. Connections was one such idea that was in development for a year before it was finally released in its beta phase on June 12, 2023.

The creative mind behind Connections’s puzzles is Wyna Liu, editor of the Times. Liu was inspired by cartoonist Robert Leighton, known for his puzzles that involve wordplay, showcasing how the realm of art can inspire technological developments.

Comparison with Other Games

Several figures associated with Only Connect, a British television quiz show, have observed its similarity to the Connecting Wall in the program. Despite these comparisons, Connections has carved a niche in the gaming world with its distinctive gameplay and broad appeal.

With its compelling concept and challenging gameplay, Connections has quickly attracted a large user base. As it continues to trend in the USA, it is expected to gain even more popularity in the coming months.