Web designers have the opportunity to work with a wide range of clients from various industries and organizational structures. Even those who specialize in a specific niche still encounter a diverse clientele. This exposure to different types of clients has allowed web designers to become comfortable working in various scenarios.
However, some clients believe that a web designer should have extensive knowledge of their specific niche. While it is understandable that a non-profit organization may prefer a web designer with experience in that field, it is worth considering whether a designer’s experience in eCommerce could also be relevant to the client’s goals.
The web industry has matured and standardized over time, making the idea of industry expertise somewhat outdated. Instead, it may be more important for web designers to focus on understanding the unique needs of each client. By asking questions and learning about their goals, processes, and obstacles, designers can develop a plan to help them succeed.
A client’s needs are often unique, but the underlying technologies of the web are more generic. For example, web hosting recommendations are typically based on factors like site size and expected traffic, rather than the client’s niche. Similarly, CSS, JavaScript, and PHP work the same way regardless of the industry.
Web designers take what they learn about a client and apply their skills to create solutions. This includes data wrangling, content organization, design best practices, and accessibility considerations. Experience in a specific niche is not necessarily the key to success; it is more about translating client needs into effective solutions.
When potential clients express concerns about a designer’s industry experience, it is important to have an honest conversation about their project. Collaboration and the ability to work well with clients are crucial in the website development process. It is not uncommon for clients to have had negative experiences with niche agencies that offered limited options and charged high prices. A client-first approach that prioritizes the client’s needs and goals is more beneficial for everyone involved.
While a client’s niche is not irrelevant, it may not be as important as we think. The tools and principles used by web designers are generally the same across industries. There may be a few exceptions for industry-specific apps that manage privacy or legal compliance, but these considerations apply regardless of the designer hired.
In conclusion, web designers should focus on understanding and meeting the unique needs of each client rather than solely relying on industry expertise. By taking a client-first approach and collaborating effectively, designers can create successful websites that reflect the client’s identity and goals.
