In the early days of the internet, finding websites was a matter of luck. But with the advent of search engines like Yahoo, AltaVista, and Google, it became easier to discover websites. However, people quickly began manipulating these tools to boost their website rankings using techniques like keyword stuffing and hidden text.
This marked the beginning of search engine optimization (SEO), and a whole industry emerged around trying to please Google. But the rules of SEO keep changing, and they are not always clear. One can be an SEO champion one day and lose that status due to a hiccup in an algorithm.
This uncertainty has led to a growing dissatisfaction with the way SEO is practiced. Perhaps it’s time to focus on the basics instead of chasing every new gimmick. The article suggests that instead of trying to guess what Google wants, we should concentrate on what we can control.
The fundamentals of SEO are not mysterious or broken. Publishing quality and on-topic content that is informative and helpful will always be a winner. Organizing content in a logical structure using tools like content management systems can make it easier for users and search engines to navigate your website. Using helpful tools for on-page optimization can guide you through the process of optimizing your content. And using analytics and search console tools can help you measure your SEO progress and troubleshoot any issues.
The article concludes by emphasizing the importance of building a great website that pleases your audience rather than solely focusing on pleasing Google. By focusing on the basics and adapting to algorithm changes without being overly reliant on them, you can create a website that both users and search engines will appreciate.
