Top Ecommerce Ad Segments

Top Ecommerce Ad Segments

Data-driven customer segments enable brands to personalize marketing campaigns, improving engagement and conversions. Yet first-party data remains an underutilized marketing asset of ecommerce companies. Most focus their promotional efforts on…

4-5-4 Calendar Aids Retail Planning

4-5-4 Calendar Aids Retail Planning

Since the 1930s, retailers have used the 4-5-4 fiscal calendar to streamline and improve forecasting. This somewhat peculiar planning method could help modern retailers and direct-to-consumer brands. Ending the year…