Summary
Amid global turmoil, The Beatles make a historic return with their new single, ‘Now And Then.’ The band’s innovative technology use and debut on YouTube Shorts signify a significant moment in their illustrious career. They showcase the power of music and social media platforms in uniting fans across generations.
Photo from YouTube Video
Music has become a solace for many in extreme pain and anguish. And what better way to find comfort than through the timeless melodies of one of the world’s most influential bands, The Beatles? On the 2nd of November, The Beatles re-emerged with their new single, ‘Now And Then,’ a poignant anthem radiating love, hope, and tenderness.
“Music is a universal language, capable of transcending boundaries and bringing people together. The Beatles’ return is a testament to this truth.”
The Long-Awaited Beatles Song
Often referred to as ‘the last Beatles song,’ John Lennon originally penned ‘Now And Then‘ as a demo in the late 1970s at his home in New York. After his untimely death, Yoko Ono gave the recording to the remaining Beatles members, who first attempted to complete it in 1995 as part of The Beatles Anthology project. However, the technological limitations of the time impeded their efforts.
Fast forward to 2022, director Peter Jackson developed innovative software for his documentary series, ‘Get Back.’ This technological breakthrough allowed for the separation of John’s vocals from the background piano part and noise, opening the way for ‘Now And Then’ to finally see the light of day. The journey behind this musical resurrection is beautifully narrated in the short film ‘Now and Then – The Beatles Last Song,’ directed by Oliver Murray, and in Peter Jackson’s music video.
A Historic Return
The release of ‘Now And Then’ marks a historic moment in The Beatles’ career, reuniting all four members in a heartfelt ballad that showcases the band’s signature sound. The song has quickly resonated with fans and critics alike, becoming the band’s first UK #1 single in over half a century. On YouTube alone, the track has garnered over 33 million views collectively and has trended at #1 in over a dozen markets worldwide. The Beatles’ official YouTube channel has also seen over 1 billion views from fans across all eras.
The Beatles and YouTube: A Shared Vision
With the release of ‘Now And Then,’ The Beatles debuted on YouTube Shorts, releasing the new track and seventy-five songs from the re-issued Red and Blue albums. This move demonstrates the band’s longstanding creative curiosity and fascination with leveraging technology to push their art to new horizons, a philosophy shared by YouTube.
YouTube serves as a platform that attracts music lovers across generations. It can transport a Beatles fan back to a seminal concert they attended decades ago or introduce a 17-year-old to The Beatles for the first time, thereby continuously creating new fans. This remarkable ability to bridge the gap between generations epitomizes the enduring power and appeal of The Beatles’ music. While ‘Now And Then’ may be the last Beatles song, it won’t be the last time their music inspires and unites fans worldwide.
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