Summary
TikTok and Ticketmaster have expanded their innovative partnership to over 20 countries, including the United Kingdom, Australia, and various European states (UK, Ireland, Germany, France, Austria, Belgium, Czech Republic, Denmark, Finland, Italy, Netherlands, Norway, Poland, Switzerland, Spain and Sweden). This partnership allows artists to sell tickets directly through the TikTok platform, making it easier for fans to discover and attend their favorite events.
Following a successful beta launch in the United States, TikTok and Ticketmaster are taking their groundbreaking ticketing partnership to new heights. The collaboration is now venturing into more than 20 new markets, including the United Kingdom, Australia, and various European countries.
“The fusion of TikTok and Ticketmaster is more than just a partnership; it’s a revolution in the music industry, making live events more accessible than ever.”
Expanding Music Horizons Globally
As part of this expansion, any Certified Artist on TikTok in participating countries can now use the Ticketmaster ticketing feature to promote their live events and connect with fans worldwide. Music enthusiasts can quickly discover and buy event tickets through Ticketmaster directly within the TikTok platform in just a few clicks.
A New Era for Artists and Fans
Artists can now seamlessly promote their live shows to new and existing fans on TikTok, helping them broaden their global audiences and build their careers. They can add their Ticketmaster event links to their videos before publishing, making it easier for fans to buy tickets.
The partnership has witnessed successful ticketing campaigns for well-established and emerging artists, comedians, and sports teams. It has garnered more than 2.5 billion views of videos utilizing the in-app features by artists, sports teams, and event organizers since its beta launch.
Shaping the Future of Live Events
Michael Kümmerle, Global Music Partnership Development Lead at TikTok, hailed the partnership as an exciting opportunity for the millions of passionate music fans in the TikTok community. He emphasized that allowing fans to buy tickets directly through TikTok gives artists a unique opportunity to reach ticket buyers and change the live events landscape globally.
Michael Chua, VP of Global Business Development & Strategic Partnerships at Ticketmaster, echoed similar sentiments. He highlighted that today’s music exists globally, and the demand for live events has never been greater. He noted that the partnership facilitates more accessible connections between artists’ content, event discovery, and ticket purchase, making it seamless for fans to experience their favorite artists live.
The partnership between TikTok and Ticketmaster is a significant milestone for the music industry and a testament to social media’s power in shaping the future of live events.
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