Favorite Books of Ecommerce Pros Q2 2024

With the plethora of ecommerce and technology books — Amazon offers hundreds of new and forthcoming titles for categories such as “starting a business” — it’s tough to isolate the gems.

Curious, I reached out to ecommerce and digital marketing pros, asking, “What books are the most informative, useful, and inspiring?”

More than 30 responded, including founders, owners, sales and marketing executives, and search-engine specialists from industries ranging from precision manufacturing to festival fashions, from Texas to Australia.

In all, they recommended more than 60 books across diverse ecommerce interests, including analytics, global marketing, web design, UX, leadership, personal development, and iconic brands such as Amazon, Zappos, and Nike.

Eight titles were clear favorites, with multiple enthusiastic endorsements.

The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Reis

Published in 2011, “The Lean Startup” remains a go-to resource for today’s entrepreneurs. A quote highlighted by 20,000 Kindle readers sums up its key message: “Lean thinking defines value as providing benefit to the customer; anything else is waste.” Brian Lim, who founded and operates three online retailers of rave and festival clothing, says Reis’s “validated learning” method of using data for decision-making “reduces the risks associated with launching new products and helps ensure that your business strategies are based on real customer feedback rather than assumptions.”

Crushing It! How Great Entrepreneurs Build Their Business and Influence — and How You Can, Too by Gary Vaynerchuk

One recommender, Victor Trasoff-Jilg, vice president of sales at Bombing Science, an online retailer of graffiti and art supplies, calls this “a motivational and practical guide for anyone looking to build their personal brand and leverage it for business success … both inspiring and actionable.” Vaynerchuk’s “Jab, Jab, Jab, Right Hook” also received mentions.

Hooked: How to Build Habit-Forming Products by Nir Eyal

Kayden Roberts, chief marketing officer of Camgo, a chat and dating app claiming more than 7 million users worldwide, says Hooked is “especially relevant for e-commerce businesses because it explores how to create a user experience that turns casual visitors into repeat customers… This is essential for e-commerce managers looking to enhance customer loyalty and drive long-term growth.”

SEO 2024: Learn search engine optimization with smart internet marketing strategies by Adam Clarke

Clarke updates his long-running, popular search engine optimization guide yearly. Respondents recommended both the 2022 and 2023 versions. The 2024 edition is now available.

Digital Marketing for Dummies by Ryan Diess and Russ Henneberry

Laviet Joaquin, head of marketing for TP-Link, a worldwide provider of consumer networking equipment, calls this “a must-read for every ecommerce business wanting to boost online visibility“— in other words, all online merchants!

Contagious: Why Things Catch On by Jonah Berger

Bonnie Ruan, chief product officer at Beska Mold, a manufacturer of precision machining parts, gives Berger’s book top marks because it “delves into why certain products and ideas become popular, and how you can use these insights to craft marketing strategies that encourage word-of-mouth sharing online.” Berger’s “Invisible Influence: The Hidden Forces that Shape Behavior” also received recommendations.

Influence: The Psychology of Persuasion by Robert Cialdini

“This book has been a game-changer for our sales and marketing teams, helping us craft more effective messaging and build stronger relationships with our clients,” says Daniel Meursing, CEO of Premier Staff, an event staffing provider.

E-Commerce Evolved: The Essential Playbook to Build, Grow & Scale a Successful E-Commerce Business by Tanner Larsson

Trasoff-Jilg of Bombing Science calls this book “particularly valuable for its in-depth look at creating a sustainable ecommerce operation, not just quick wins.”