Ugly Ads Perform Best, Marketer Says

Ugly Ads Perform Best, Marketer Says

Barry Hott is a longtime Facebook advertising consultant. He says first reactions to an ad largely determine its performance. He advises merchants to create ugly ads, those that people won’t…

Charts: Global Ecommerce Stats and Forecasts

Charts: Global Ecommerce Stats and Forecasts

There are roughly 26.2 million ecommerce websites worldwide. That’s according to BuiltWith, which tracks 2,500 ecommerce technologies and attributes, such as spend, revenue, employee count, social media count, industry, location,…

13 Custom GPTs to Generate Content

13 Custom GPTs to Generate Content

Custom GPTs are versions of ChatGPT that OpenAI and its users create for specific tasks or topics. Custom GPTs offer innovative, time-saving shortcuts for businesses. Here is a list of…

Top 5 WordPress Plugins to Explore in 2024

Top 5 WordPress Plugins to Explore in 2024

WordPress is widely popular due to its user-friendly interface, extensive plugin library, and customizable themes. Plugins play a crucial role in enhancing the functionality of WordPress websites without the need…

New Ecommerce Tools: July 2, 2024

New Ecommerce Tools: July 2, 2024

Every week we publish a list of new products from companies offering services to ecommerce and omnichannel merchants. This installment includes updates on shoppable media, AI assistants, personalization, returns forecasting,…

Tracking AI Overviews Queries, Links

Tracking AI Overviews Queries, Links

Optimizing for organic search now requires knowing which queries trigger AI Overviews and the URLs those summaries reference. Neither metric — queries or citations — is easily identified because Overviews…