The Origins of Common Tech Terms

The Origins of Common Tech Terms

Many of the tech terms we’re familiar with today have roots in ancient times, or perhaps ancient in computer years. Let’s explore the origins of some commonplace terms, starting with…

Content Mapping for Customer Journeys

Content Mapping for Customer Journeys

Content mapping is a marketing technique that matches messages to meaningful stages in a shopper’s online buying journey. The technique requires understanding shoppers’ motivations throughout the purchase process. Marketers can…