Directness Wins in Advertising

Directness Wins in Advertising

Andrew Faris once managed huge Meta ad budgets while CEO of ecommerce brands. He still manages huge budgets, but now at his agency on behalf of clients. I asked him…

Tools to Export Google’s SERPs

Tools to Export Google’s SERPs

Google’s search results are difficult to copy or export. The listings redirect through Google.com, requiring a click on each one to reach the destination. Moreover, search result pages now contain…

AI Tools for Logos and Branding

AI Tools for Logos and Branding

Brand identity is the impact of a company’s visual elements — logos, colors, fonts —  on its website, marketing campaigns, social media channels, emails, and more. An effective brand strategy…

Email Delivery, Explained

Email Delivery, Explained

Gmail and Yahoo are adding new requirements this year for email senders in an effort to reduce unwanted messages. For recipients, it’s a blessing. For ecommerce businesses, a critical marketing…

New Ecommerce Tools: February 26, 2024

New Ecommerce Tools: February 26, 2024

Every week we publish a rundown of new products from companies offering services to ecommerce and omnichannel merchants. This installment includes updates on cross-border transactions, subscription sales, order tracking, streaming…

Charts: U.S. Small Business Trends Q1 2024

Charts: U.S. Small Business Trends Q1 2024

The National Federation of Independent Business, an association of roughly 300,000 small U.S. businesses, publishes a monthly “Small Business Economic Trends” report (PDF). One component is an “optimism index,” wherein…

15 Best Divi Plugins in 2024 (Top Choices)

15 Best Divi Plugins in 2024 (Top Choices)

Divi is a feature-rich theme for WordPress, offering a user-friendly, powerful website-building platform with a visual builder. It includes a large collection of modules and layouts that make building and…