BGR Media Founder on AI Upheaval

BGR Media Founder on AI Upheaval

BGR is a media site covering consumer technology such as games and devices. Jonathan Geller launched the company in 2006 and sold it to Penske Media in 2010. He remains its president and general manager. The site has long relied…

AI-powered Internal Linking Tools

AI-powered Internal Linking Tools

Internal linking is crucial for search engine optimization. It helps Google discover all pages on a site and assign value to each. The more links to a page, the more important it is. A site’s structure produces internal links. Examples…

Charts: Retail Sporting Goods Trends Q1 2024

Charts: Retail Sporting Goods Trends Q1 2024

The global sporting goods industry will grow at a compound rate of 7% through 2027. That’s according to “Time to move: Sporting goods 2024,” a January 2024 report by McKinsey & Company. The report foresees optimism by sporting goods industry…

Distinctions Between Local SEO and SEO

Distinctions Between Local SEO and SEO

In the vast landscape of digital marketing, search engine optimization (SEO) stands as a pillar of success for businesses striving to establish their online presence. However, within the realm of SEO, there exists a specialized branch known as Local SEO,…

Top Ecommerce Ad Segments

Top Ecommerce Ad Segments

Data-driven customer segments enable brands to personalize marketing campaigns, improving engagement and conversions. Yet first-party data remains an underutilized marketing asset of ecommerce companies. Most focus their promotional efforts on email, SMS, and even direct mail, missing the opportunity to…