Understanding YouTube Campaign Types

Understanding YouTube Campaign Types

Google Ads has invested heavily in video. Recent examples include new YouTube advertising formats and Performance Max video campaigns. Video isn’t solely a brand awareness play. Compelling product videos can…

ChatGPT Prompts for Competitor Analysis

ChatGPT Prompts for Competitor Analysis

Digital transformation has spawned many new businesses and remade others. Identifying and monitoring competitors has never been more critical. ChatGPT can help identify and analyze direct and indirect competitors, including…

How Google Uses Keywords

How Google Uses Keywords

Years ago Google ranked organic listings by exactly matching search queries to text on a web page. Search engine optimization involved creating multiple pages containing all sorts of keyword variations….