Top Ecommerce Ad Segments

Top Ecommerce Ad Segments

Data-driven customer segments enable brands to personalize marketing campaigns, improving engagement and conversions. Yet first-party data remains an underutilized marketing asset of ecommerce companies. Most focus their promotional efforts on…

4-5-4 Calendar Aids Retail Planning

4-5-4 Calendar Aids Retail Planning

Since the 1930s, retailers have used the 4-5-4 fiscal calendar to streamline and improve forecasting. This somewhat peculiar planning method could help modern retailers and direct-to-consumer brands. Ending the year…

Commerce Drives Culture, Says Media CEO

Commerce Drives Culture, Says Media CEO

Phillip Jackson launched Future Commerce in 2016. The company produces articles, newsletters, and podcasts focusing on coming trends and developments in business. He believes commerce produces a gentler society, one…