Understanding YouTube Campaign Types

Understanding YouTube Campaign Types

Google Ads has invested heavily in video. Recent examples include new YouTube advertising formats and Performance Max video campaigns. Video isn’t solely a brand awareness play. Compelling product videos can…

ChatGPT Prompts for Competitor Analysis

ChatGPT Prompts for Competitor Analysis

Digital transformation has spawned many new businesses and remade others. Identifying and monitoring competitors has never been more critical. ChatGPT can help identify and analyze direct and indirect competitors, including…

Homo Sapiens: A Journey into the Past

Homo Sapiens: A Journey into the Past

2024-02-04 17:00:42 Summary The fascinating world of Homo sapiens and their journey during the Middle to Upper Palaeolithic transition in Europe. It explores new findings that Homo sapiens reached the…

How Google Uses Keywords

How Google Uses Keywords

Years ago Google ranked organic listings by exactly matching search queries to text on a web page. Search engine optimization involved creating multiple pages containing all sorts of keyword variations….