TikTok’s New Artist Account: A Revolution in Music Discovery


TikTok, the world’s leading short-form video platform, significantly enhances artist discoverability by introducing the Artist Account. This innovative feature offers tools to foster closer artist-fan relationships, ensure visibility of new releases, and streamline music discoverability on the platform.

Music discovery has always been a critical component of TikTok’s success. With millions of users worldwide, the platform has become a breeding ground for emerging artists and a hub for music enthusiasts. Recognizing this potential, TikTok introduces the Artist Account, a comprehensive toolbox that bridges the gap between artists and fans and takes music discoverability to the next level.

“Music discovery starts on TikTok. With the introduction of the Artist Account, we are proud to empower artists further,”

commented Paul Hourican, Global Head of Music Partnerships and programming at TikTok.

Unboxing the Artist Account

The Artist Account offers a suite of features tailored to the needs of artists and musicians. From unique identification tags to promotional tools and discovery features, the Artist Account is set to revolutionize how artists engage with their fans on TikTok.

An Artist’s Badge of Honor

The Artist Tag is a simple yet powerful tool for artists to establish their identity on TikTok. This tag, displayed under the artist’s account name, signals to the community and potential fans that they are interacting with an artist. To be eligible for the tag, artists must have at least four songs uploaded on the platform.

Amplifying New Releases

The New Release tool ensures that new music releases get the spotlight they deserve. It allows artists to highlight a new track up to 14 days before and 30 days post-release, amplifying its reach and impact on the platform. Furthermore, it spotlights new releases on the discovery pages, driving further new music discovery.

The Music Tab: A Gateway to an Artist’s World

The Music Tab feature curates an artist’s catalog, allowing fans to quickly access and discover their music on TikTok. It automatically adds new music, allowing seamless fan engagement.

Boosting Visibility with ‘By Artist’

The ‘By Artist‘ feature enhances an artist’s visibility by allowing them to pin a preferred post to the top of the discovery page. This feature can promote a new release or a trending clip, driving awareness and engagement.

Behind the Song: Sharing the Story

The Behind the Song feature enables artists to share the inspirations and stories behind their songs, fostering a deeper connection with fans. Artists like Cat Burns Fred again. & RAYE have already embraced this feature to share the stories behind their biggest successes.

To activate your Artist Account today and explore these features, open the link provided by TikTok on your mobile device.

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